Academy: 90-day laser tag launch roadmap

This roadmap assumes an indoor or outdoor club with 12–20 kits. Adjust timelines if you run mobile-only or FEC-in-mall formats.

1. Weeks 1–2: Lock format and city; run the calculator; shortlist 3–5 vendors.
2. Weeks 3–4: Site visit / lease negotiation; sign vendor deposit; order core sets.
3. Weeks 5–8: Build-out, electrical, Wi‑Fi; hire 2 marshals; draft party packages.
4. Weeks 9–10: Soft opening for friends & schools; fix throughput bottlenecks.
5. Weeks 11–12: Launch birthday ads; list arena in TRUTNEE directory; track utilization weekly.

• Ordering equipment before validating lease terms.
• Skipping staff SOPs — chaos on first birthday weekends.
• No CRM for leads from ads and walk-ins.

• Launch checklist
• Budget calculator
• Small city case study