Academy: birthday party marketing

Birthdays often drive 40–70% of revenue for small-city indoor clubs. Package clarity and fast booking beat discount wars.

1. Three tiers: 60 / 90 / 120 min with clear player caps.
2. Include coordinator, digital invites, optional café upsell.
3. Google Maps + local Instagram; retarget website visitors.
4. School partnerships: one free demo for PE teachers.
5. Track cost per booked party, not just cost per click.

• Unlimited players in one slot — marshals overload, reviews drop.
• No online deposit — high no-show rate on Saturdays.

• Birthday revenue case
• Small city arena case