Case study: mobile laser tag without a fixed venue

Launch with transport, inflatables and event sales — no rent.

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Context

  • Operator has van + storage, no permanent arena lease.
  • Seasonality: peaks May–September + NY corporate season.

Solution

  • 8–10 outdoor/mobile kits, 1 inflatable field, online booking for events.
  • B2B outreach to HR departments and event agencies.

Outcome

  • Lower CAPEX vs indoor; revenue tied to sales pipeline discipline.

Operator takeaways

  • Invest in transport logistics and quick setup SOPs.

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