Avatar Arena is the leading free-roam franchise in the CIS with 436+ partners, dual-field Avatar Split layouts and 37 game scenarios. The brand positions itself as a turnkey business: site selection, art-gallery arena design, marketing kits, session analytics and white-label options.
Formats & economics
- ARENA format ~300 m², up to 20 players — published partner cases show ~43% profitability.
- Dual-field Avatar Split — two independent game zones in one venue for higher throughput.
- 1–2 new games per year; family, tactical and horror lines.
- Operator dashboard with session stats and marketing templates.
Site: avatararena.ru