Miraznaika (Миразнайка) is the TRUTNEE catalog’s flagship educational MR franchise — not a headset arcade, but a classroom-scale mixed-reality platform where up to 30 children learn simultaneously at their own desks while the teacher orchestrates the lesson from a tablet. Official positioning: «Interactive lessons of the future» — inspiring children to explore the world through mixed reality.
Why MR is a step above VR cinema
Classic «educational VR» often means putting on a headset and watching a 360° film. Miraznaika’s interactive MR lessons require action: placing continents on a map, assembling words from bubbles, building a tower of odd and even blocks, programming robots. Children use hand gestures without controllers; sessions are capped at 30 minutes with mandatory breaks — designed with pedagogy, not maximum throughput. The platform is effective (motor skills, memory), technological (unlimited pupils, intuitive control, safe and comfortable) and captivating (learning through play, spatial thinking, real experience in a safe environment) — for ages 7 through end of school.
Interactive MR lessons (examples from official site)
- Continents — geography in game form: children fill a 3D map with plants and animals of different continents.
- Music lesson — instruments appear on the desk (gusli, drums, piano); pupils repeat melodies until they combine into one song.
- Magic letter forest — pop bubbles with letters in order; completed words come alive.
- Number tower — sort numbered blocks: evens on one platform, odds on another.
- Astronomy — observe the sky, planets, Sun and Moon phases.
- Robotics — assembly and programming from idea to implementation.
- Financial literacy — run a virtual farm, learn saving and investments.
Product lines
- MR lesson platform — geography, music, literacy, maths, astronomy, robotics, financial literacy (courses ~4 months, 16 lessons × 2 academic hours).
- VR cinema — educational films for 30 viewers (2 per desk): nature, space, Russian heritage (Wild City, Born of the Ocean, Planet of Dinosaurs, etc.).
- VR Travel Club — virtual tours to landmarks (e.g. Russian cathedral, Talashkino crafts village).
- Mobile / outreach — MR lessons and VR cinema at schools without a permanent venue; works offline.
Franchise economics (from miraznaika.ru/franchise)
- Per-minute packs — 100 000–800 000 minutes (from 100 000 ₽ to 800 000 ₽); minutes do not expire; ideal for mobile format.
- Annual school license — lump fee 300 000 ₽, 6-month holiday, unlimited content from month 7, no royalty; subscription 30 000 ₽/mo from month 7.
- Starter school pack: 5–30 VR headsets, tablet with control app, method kits, teacher onboarding, support for educational licensing.
Onboarding: demo → contract & equipment setup → teacher training → launch. Operating flagships in Smolensk, Moscow (TC Vesna) and Minsk (TC Titan). Part of the LASERWAR VR group; founder Sergey Tereshchenkov.
Official: miraznaika.ru · Franchise · sales@miraznaika.ru · +7 (950) 701-22-11.